Moderator: Josh Morita, EVP, Healthcare Business Media
Presenter: Brent Petty, CMRP, Executive Industry Consultant for Healthcare, Lexmark Healthcare Solutions
The healthcare industry is changing at a rapid pace. It can be difficult to determine who your customer is following a merger or what product demands are on the horizon. In this session, learn to determine how your customer is changing and how you can better serve customers in today’s disruptive and constantly transforming healthcare landscape.
Learning Objectives:
1. Outline the most common changes hospitals and health systems are facing today.
2. Compare methods to connect with customers following mergers and staff changes.
3. Evaluate best practices for selling to customers before, during, and after changes have occurred.
4. Identify key trends that will continue to affect hospitals and health systems.