Frequently Asked Questions

What is the Reverse Expo?
Unlike a traditional expo, the ACE Reverse Expo features senior healthcare and GPO executives staffing booths as they host healthcare facility and capital equipment suppliers, architectural firm representatives, equipment planners, engineers, construction company executives and related consultants and executives from the facility and capital equipment sectors, providing a unique opportunity to effectively and efficiently use their time and resources.  The ACE Summit Reverse Expo provides substantial cost-cutting opportunities for attending suppliers, engineers, architects and construction company executives by saving time and travel expenses otherwise associated with building partnerships through travel to individual healthcare systems, hospitals and GPOs. 

Hospital and health system executives save valuable time otherwise taken up by the process of sourcing new vendors, business partners and consultants. The ACE Summit Reverse Expo offers an open environment to meet with several potential business partners in one neutral venue.
When is the ACE Summit and Reverse Expo?
The dates for the ACE Summit February 22-24, 2021.
Where will the ACE Summit and Reverse Expo be held?
Omni Orlando Resort at ChampionsGate
Orlando, FL
What is the Evening Business Exchange?
The Evening Business Exchange is the opening networking event in an expo-type format.  Architects, equipment planners, general contractors, and engineers host you in their booths during this 2.5-hour evening reception. The Evening Business Exchange offers a unique opportunity to make a variety of valuable business contacts in a convenient and efficient manner. 

For more information, please contact Jaclyn Fyffe at 859.523.5701.
Are there other networking opportunities in addition to the Reverse Expo and Business Exchange?
Because the ACE Summit is structured in an open, collaborative format, your networking opportunities include:
  • Sunday's ACE Briefing Session
  • Sunday's Welcome Reception
  • Monday's Breakout Sessions
  • Tuesday's Networking Breakfast 
  • Tuesday's  Networking  Lunch
  • Tuesday's ACE Summit Reception
  • Wednesday's Networking Breakfast
  • Wednesday's Idea Exchanges
What are Healthcare Business Media and the ACE Summit?
Healthcare Business Media is a division of Bluegrass Business Media and producer of focused healthcare industry events, including the ACE Summit and Reverse Expo as well as the IDN Summit and Reverse Expo. These events bring together leading healthcare executives and their industry partners.  We strive to form strategic partnerships with our customers and partners to serve the healthcare marketplace. Both events are focused around a unique reverse expo format that allows the utmost interaction between providers and their business partners. We work to be the leading content provider serving our channels by partnering with industry leaders, associations, media companies and major universities. If you have comments or questions for our CEO, John Kelly, please contact him at 859.523.5701.
How do I register?
If you are a hospital, health system or GPO executive, please contact Taylor Stapleton at 859.523.5701 to learn more about attending the ACE Summit and Reverse Expo.

If you are a supplier of architecture, capital equipment, engineering and facility-related products or services in the healthcare arena, please contact Jaclyn Fyffe at 859.523.5701 to learn more. 

Please note:  The ACE Summit does NOT sell lists of any kind.
How do I book hotel rooms?
MTC Reservations, Inc. is the official travel agency for the ACE Summit. For your convenience, hotel reservations may be made via email at, or toll-free at 866.549.3985.  Exclusive ACE Summit rates are available only through MTC.  Early booking is suggested to ensure you receive preferred arrival/departure dates as hotel accommodations fill up quickly.  In order to receive the ACE Summit discounted room rate, you must make your reservations for the Westin through MTC Reservations.  
Why should I attend?
Click here to learn more about the benefits of attending the ACE Summit.
How do I become a sponsor?
Learn more about sponsorship opportunities by emailing Jaclyn Fyffe or phoning her at 859.523.5701.
What is the attire?
The ACE Summit dress code is business casual.  Contact Jaclyn Fyffe at 859.523.5701 with any questions.
How should I prepare for my ACE Summit and Reverse Expo experience?
Jaclyn Fyffe will send out all planning items that you will use to make effective use of your time in Atlanta.  Our team is also available, by phone or email, at your convenience to answer any questions you may have or to walk you through your daily agenda in order to maximize your ACE Summit experience.  
I still have questions, what should I do?
We believe personal service is the cornerstone of our business.  If you have further questions, require clarification or need additional information, please give us a call at 859.523.5701, Monday - Friday from 8 a.m. to 5 p.m. EST, or send us an email.  
We want to ensure that your ACE Summit experience exceeds expectations.