Media Center


Driving Growth at Bluegrass Business Media (BBM)

LEXINGTON, Ky. (Oct. 14, 2019) — This fall has been a time of change and growth for Bluegrass Business Media (BBM). Lisa Ponssa, an integral and longtime member of the Healthcare Business Media (HBM) team, is pursuing a new opportunity at TELA Bio as Director of Strategic Customer Relations. Although Friday, October 11, 2019 was her last day as a staff member, she will continue to be an advocate for the IDN and ACE Summits.

In order to continue to provide unique, national event platforms to serve the evolving needs of senior executive stakeholders, Bluegrass Business Media has announced several promotions and new hires to its HBM group.

“We provide a people-driven business model and to drive exceptional live experiences for senior executives we have to hire driven team members. We feel the new additions along with promoting existing team members continues our goal of providing unparalleled B2B experiences for attendees,” said John Kelly, CEO of Bluegrass Business Media.

Josh Morita – Executive Vice President

Josh Morita, who has been with Healthcare Business Media for more than 10 years, has been promoted to Executive Vice President. Morita is a familiar face within the healthcare industry, attending more than 75 national healthcare and GPO industry conferences during his tenure, as well as supporting 22 IDN Summits and six ACE Summits.

With his ability to communicate effectively with everyone from seasoned CEOs to entry-level suppliers, Morita is a tremendous asset to the HBM team. Morita has worked with approximately a thousand healthcare supplier companies during his time at HBM. In his new role, Josh will continue assisting healthcare supplier companies in building relationships that matter.

Trey Beuttel – Director, Provider Relationships and Education

Trey Beuttel has been promoted to Director of Provider Relationships and Education. In this role, Beuttel has assumed Ponssa’s provider relationship responsibilities. Further, Trey will serve as HBM’s primary contact for all hospital and health system executives.

Trey joined the HBM team in February 2017 and has worked on both the IDN and ACE Summit platforms in multiple capacities. Prior to joining HBM, Beuttel played collegiate basketball at Transylvania University. Following graduation, he owned a small event marketing company in Lexington, KY.

Jaclyn Fyffe – Manager, Supplier Solutions

Jaclyn Fyffe, who joined the HBM team as an intern in October 2017, has been promoted to Manager of Supplier Solutions and will serve as the new contact for suppliers attending the ACE Summit.

While studying healthcare communications at University of Kentucky, Fyffe proved herself as a hardworking leader. She is a four-time national champion for the University of Kentucky cheerleading program, which holds a total of 24 national championship titles. She is the recipient of the Van Florence Leadership Award, given for her outstanding leadership in the University of Kentucky cheerleading program.

Taylor Stapleton – Director, Events & Engagement Strategy

Taylor Stapleton has joined the HBM team as the new Director of Events and Engagement Strategy. Stapleton comes from the University of Kentucky Athletics Department, where he served for six years in ticket operations unit, focused on revenue strategy and fan engagement. He was integral in creating innovative approaches to improve the fan experience and develop ticket package offerings that met the needs of today’s consumer.

The HBM team is constantly striving to provide an unparalleled in-person experience at its events. The addition of Stapleton will help the team take that that mission to the next level. In his new role, Stapleton is responsible for innovating the on-site experience and finding new ways to engage with attendees.  

Ellie Wnek – Coordinator, Marketing Events

Ellie Wnek has joined HBM as the new Marketing Events Coordinator following her graduation from University of Kentucky in May 2019. In her role, Wnek is responsible for strengthening and innovating communication across HBM’s platforms.

Wnek graduated summa cum laude with an honors degree in integrated strategic communication. She is a member of Phi Beta Kappa, the nation’s oldest and most widely known academic honor society. As a student, she had over 35 articles published and served as chapter president of University of Kentucky’s Public Relations Student Society of America chapter.

About Bluegrass Business Media
Bluegrass Business Media (BBM) owns unique event platforms designed to effectively impact the industries we serve.  Two of these events are the ACE and IDN Summits serving the healthcare industry.


Contact Information
Ellie Wnek
Bluegrass Business Media 
Ph: 859.523.5701