The relationship between suppliers and IDNs can often be difficult to navigate, with nuanced barriers to entry and complex decision-making processes. By leveraging the inside perspective of GPOs, suppliers can discover more efficient pathways to meaningful connections and successful partnerships. Join this panel of GPO representatives as they break down best practices for IDN engagement and share insights on transforming challenging access points into impactful relationships.

Learning Objectives:
1. Analyze GPO-recommended strategies for engaging IDNs based on an inside look at operations.
2. Identify effective communication approaches that consider priority concerns when evaluating supplier partnerships.
3. Outline strategic product positioning pathways that align with IDN purchasing requirements.
4. Define metrics for measuring IDN engagement to ensure an impactful partnership.