Joel George, MBA, MSN, RN, is a visionary healthcare executive transforming how care is delivered merging clinical excellence with hospitality-level experiences. Beginning as an ER and interventional radiology nurse, Joel saw early on how transactional healthcare could feel. Inspired by his travels and family’s healthcare challenges, he pursued dual master’s degrees and became a leader in healthcare design and strategy. As Regional Director of Imaging at AdventHealth, he introduced sensory-driven environments that lowered sedation rates and elevated patient comfort. Handpicked by AdventHealth executive leadership in 2018, Joel helped envision and launch AdventHealth’s Health Parks one-stop, concierge-style medical centers. To date, he’s been pivotal in the design and launch of four Health Parks and the Orlando Magic Training Center, all rooted in community-centric hospitality care. Named a 2023 IACC Business Professional of the Year and Orlando Business Journal’s 2024 “40 Under 40,” Joel is also a PhD candidate, husband, and proud #GirlDad reshaping healthcare’s future.