Company News

DOTmed: Five Minutes in Healthcare - Featuring Brent Petty

Philip F. Jacobus, DOTmed CEO | December 17, 2020

December 2, 2020

Healthcare Business Media (HBM) Announces Key Staffing Changes
The IDN and ACE Summit continue their steadfast commitment to industry-leading events with new personnel

LEXINGTON, KY— Brent Petty, CMRP, an admired and respected leader in the healthcare industry, will serve as the new Chief Relationships Officer for the IDN Summit and ACE Summit. Previously an executive industry consultant for Lexmark International and 12-year System Vice President of Supply Chain for Wellmont Health System, Petty brings extensive first-hand provider and supplier experience and a wealth of industry knowledge to the Healthcare Business Media (HBM) organization.

In this role, Petty will cultivate realtionships and strategic partnerships with chief executives from top U.S. hospitals, health systems, Integrated Delivery Networks (IDNs), and Group Purchasing Organizations (GPOs) to produce collaborative events that advance the healthcare industry in the areas of supply chain, pharmacy, facilities, and capital projects.

“We engage in a people-driven business model to drive exceptional live experiences for senior healthcare executives. As a longtime attendee and faculty member for both the IDN and ACE Summits, Brent understands the space we work in phenomenally well. His passion, personality, and impressive experience will provide immense value to our organization. Brent is uniquely positioned to advance the IDN and ACE Summit’s goals of providing unparalleled business-to-business experiences for attendees. I look forward to the immediate impact he will make.” said John Kelly, CEO of Healthcare Business Media.

Petty boasts an illustrious career with distinct honors as 2015 Chairman of the Board of the Association for Healthcare Resource Materials Management (AHRMM) as well as a longtime IDN and ACE Summit faculty member. Petty will fill the role previously held by Taylor Stapleton.

Additionally, as part of these changes, Trey Beuttel, who previously served as Director of Events and Engagement Strategy, will step into a supplier-facing role with the ACE Summit and serve as Director of Business Development.

Resulting from an increasingly virtual landscape and consistent with Healthcare Business Media’s mission of the continuous improvement of healthcare delivery through unique, content drive events, Ellie Wnek, former Marketing Coordinator, will transition into a new role as Director of Engagement Strategies.

The Healthcare Business Media team will welcome Mary Beth Trice as the new Director of Events, responsible for event operations and sponsorship execution. A graduate of Christopher Newport University in Newport News, VA, Mary Beth is an experienced event planner and demonstrated leader in client customer service.


About Bluegrass Business Media
Bluegrass Business Media delivers healthcare related events and research through its wholly owned subsidiary, Healthcare Business Media, Inc., whose mission it is to work for the continuous improvement of healthcare delivery with unique, content driven events and fundamental research. Two of these events are the ACE Summit (Orlando, FL) and IDN Summit (Phoenix, AZ & Orlando, FL) in which over three days, senior healthcare executives engage with industry-leading suppliers, GPOs, and innovative solutions providers. 

Contact Information
Ellie Wnek
Director, Engagement Strategies 
Ph: 859.523.5701

May 12, 2020

Attendee Safety Details for the 2021 ACE Summit Announced
Registration for the 2021 Summit in Orlando, FL now open

LEXINGTON, KY— Bluegrass Business Media (BBM) is looking forward to the time when the healthcare capital investment industry can gather together once again. With nine months until the 2021 ACE Summit & Reverse Expo in Orlando, FL, the team is working hard to elevate the attendee experience to meet the challenges of this “new normal.”

Many leaders in the healthcare capital investment industry rely on in-person interactions.  Peer-led continuing education and product sourcing opportunities are just two functions that are best conducted in-person. As a strong supporter of the healthcare industry, the ACE Summit strives for an effective, yet safe solution during this challenging time.

The ACE Summit’s top priority has always been attendees’ safety and well-being. The enhancements to the ACE Summit employ stringent cleaning and safety practices to support the health and wellness of all attendees.

A commitment to follow all recommended public health and industry safety enhancements will be made to the 2021 ACE Summit, including:

  • Longer breaks between session for cleaning purposes;
  • Placing hand sanitizer stations at all entry points and in all conference rooms; and
  • Offering a wellness attendant on-site to focus on attendee safety.

Due to the unpredictable and unprecedented nature of the COVID-19 pandemic, the ACE Summit team will continue to monitor the COVID-19 outbreak and ensure the best public health practices are being exercised. As new information and guidance becomes available, we will adapt quickly and appropriately, keeping your safety top-of-mind. To learn more about the safety practices being implemented at the 2021 ACE Summit, visit the ACE Summit Safety page.

Accordingly, registration for the 2021 ACE Summit is now available at The ACE Summit will continue to offer 100-percent, hassle-free refunds for COVID-19 related cancellations. We invite all healthcare industry events to join us in this commitment.

About Bluegrass Business Media
BBM delivers healthcare related events and research through its wholly-owned subsidiary, Healthcare Business Media, Inc., whose mission it is to work for the continuous improvement of healthcare delivery with unique, content driven events and fundamental research. Two of these events are the ACE Summit and IDN Summit, both serving the healthcare industry.


Contact Information
Taylor Stapleton
Bluegrass Business Media 
Ph: 859.523.5701

Goodbye Atlanta, Hello Orlando

After five years in Atlanta, GA, the ACE Summit is moving to Orlando, FL. Join us as we reflect on a few favorite memories and look forward to the ACE Summit's new home.


Driving Growth at Bluegrass Business Media (BBM)

LEXINGTON, Ky. (May 11, 2020) — This spring has been a time of change and growth for Bluegrass Business Media (BBM). In order to continue to provide unique, national event platforms to serve the evolving needs of senior executive stakeholders, Bluegrass Business Media has announced several staffing changes to its Healthcare Business Media (HBM) group.

“We provide a people-driven business model and to drive exceptional live experiences for senior executives we have to hire driven team members. We feel the new additions along with promoting existing team members continues our goal of providing unparalleled B2B experiences for attendees,” said John Kelly, CEO of Bluegrass Business Media.

Josh Morita – Executive Vice President and Robert Chafin – Senior Director of Client Relations

Jaclyn Fyffe, who joined the HBM team as an intern in October 2017 and served as Manager of Supplier Solutions, is pursuing a new opportunity outside the healthcare industry. She will be returning to school this summer to study esthetics.

Josh Morita, Executive Vice President, and Robert Chafin, Senior Director of Client Relations, are both longtime members of the HBM team. With their extensive experience in the healthcare industry, Morita and Chafin will now assist healthcare supplier companies in building relationships that matter for both the ACE and IDN Summits.

Trey Beuttel – Director, Events & Engagement Strategy

Trey Beuttel has been promoted to Director of Events and Engagement. In his new role, Beuttel is responsible for innovating the on-site experience and finding new ways to engage with attendees. The HBM team is constantly striving to provide an unparalleled in-person experience at its events. Beuttel will help the team take that that mission to the next level.

Trey joined the HBM team in February 2017 and has worked on both the IDN and ACE Summit platforms in multiple capacities. Prior to joining HBM, Beuttel played collegiate basketball at Transylvania University. Following graduation, he owned a small event marketing company in Lexington, KY.

Taylor Stapleton – Director, Provider Relationships and Education

Taylor Stapleton has joined the HBM team as the new Director, Provider Relationships and Education. In this role, Stapleton will handle provider relationship responsibilities. Further, Taylor will serve as HBM’s primary contact for all hospital and health system executives.

Stapleton comes from the University of Kentucky Athletics Department, where he served for six years in ticket operations unit, focused on revenue strategy and fan engagement. He was integral in creating innovative approaches to improve the fan experience and develop ticket package offerings that met the needs of today’s consumer.  

Ellie Wnek – Coordinator, Marketing Events

Ellie Wnek has joined HBM as the new Marketing Events Coordinator following her graduation from University of Kentucky in May 2019. In her role, Wnek is responsible for strengthening and innovating communication across HBM’s platforms.

Wnek graduated summa cum laude with an honors degree in integrated strategic communication. She is a member of Phi Beta Kappa, the nation’s oldest and most widely known academic honor society. As a student, she had over 35 articles published and served as chapter president of University of Kentucky’s Public Relations Student Society of America chapter.

About Bluegrass Business Media
Bluegrass Business Media (BBM) owns unique event platforms designed to effectively impact the industries we serve.  Two of these events are the ACE and IDN Summits serving the healthcare industry.


Contact Information
Ellie Wnek
Bluegrass Business Media 
Ph: 859.523.5701